Spotify and Programmatic Radio

Most traditional medias have begun digital transitions, and this includes radio. With more and more people tuning into radio stations and audio platforms via digital and mobile devices, there is an expansion of choice to reach people! This does not just sit with radio; popularity of podcasts and music streaming channels are now monumental.

We offer campaign opportunities on DAX which allows campaigns to be built with more targeting science than classic radio.

Spotify is an excellent platform for an audio campaign. Particularly strong in reaching the hard to reach younger audience, specifically students. We can set up Spotify’s targeting capacity to go even further than demographics, targeting your audience based on their listening behaviour with display and audio creatives! Our Spotify campaigns can be reviewed and modified towards your target audience to create maximum impact.